EKLIPSELighting the way to a brand’s full potential
Eklipse is a manufacturer that designs and engineers advanced architectural lighting solutions. But the exceptional products and features were getting lost in the technical language, making it difficult to get a sense of the brand tone, story and capacity for a greater reach into residential markets. Our goal was to create a compelling narrative with the power to reach a very discerning audience. After that, the quality and prestige of the products can speak for themselves.
-
Customer insight
Campaign creation
Content strategy
-
Marie-Ève Caron, brand strategy
Nicolas Boissy, art direction
Mélanie Franz, copywriting
Steve Desmarais, graphic production
Diane Simard, 3D production
Our aim was to bring the brand closer to the ‘deciders’ for high-end residential projects: the architects. Architects appreciate both function and beauty, and are able to envision how the right lighting can transform a space. We developed a communication platform that speaks to the emotional benefits of a highly technical product category. Give life to the human side of function, touching on mood, feeling and well-being.
Strategy
As a reflection of the Eklipse products, the creative platform expresses visual harmony and the ability to set the stage without taking centre stage. The design is soft, refined, elegant and organic. The vanishing scale of Eklipse products really sets the bar for a magical ‘wow’ factor in the lighting and user experience. The design is thoughtfully minimalist.
Idea
