squish - seasonal packaging
Creating packages that tell a story.
Creating packages that
tell a story.
client : squish
challenge
We developed a series of packages to stimulate sales of SQUISH candies for various seasons and occasions throughout the year (Valentine’s Day, Easter, summer season, etc.). Reflecting the brand itself, the packaging is fun and colourful, while featuring a story that is in line with the motivations to purchase the product for specific occasions. Through the creation of unique characters, graphic environments, or evocative names, each package of candy tells an enticing story that embodies the occasion, thereby becoming something of an advertisement in its own right, which can also stimulate buying intentions
result
Effective packages that are identifiable at a glance, that reinvent Squish candies while clearly remaining part of the brand universe!
team
Marie-Ève Caron, planning and brand strategy
Caroline Reumont, art direction
“The project was so much fun, as is clearly evident from the customers’ very enthusiastic reaction.”
services
Consume insight
Packaging design