Create packaging that embodies the lively personality of a renowned culinary creator
Loounie
Loounie is known for her delicious vegan recipes and her good-natured message. As the magic tofu recipe was already well-known to consumers, the aim was to successfully create a packaging that evoked the product’s DNA. To echo Loounie’s vibrant personality and dazzling smile, we created a packaging with a positive and colourful image, while making sure to use an information structure that could effectively showcase the product’s many attributes.
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Audit of the competition
Consumer insight
Packaging design
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Marie-Ève Caron, strategy
Caroline Reumont, art direction
Sophie Bordes, copywriting
Vickie Rousseau, photography
Steve Desmarais, graphic production
“As a beginner in the food processing and marketing sector, the clear and considerate guidance La Famille provided made all the difference. The magic can now shine through!”
— Caroline Huard, Culinary Creator and President, Loounie Cuisine
Active listening. Ongoing exchanges. Empathetic dialogues. That’s how we work with you. Let’s start now.
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