Create packaging that embodies the lively personality of a renowned culinary creator.

challenge

Loounie is known for her delicious vegan recipes and her good-natured message. As the magic tofu recipe was already well-known to consumers, the aim was to successfully create a packaging that evoked the product’s DNA. To echo Loounie’s vibrant personality and dazzling smile, we created a packaging with a positive and colourful image, while making sure to use an information structure that could effectively showcase the product’s many attributes.

impact

Packaging that stands out on store shelves and stretches the boundaries of the category, while clearly linking the public figure to her product.

team

Marie-Ève Caron, strategy
Caroline Reumont, art direction
Sophie Bordes, copywriting
Vickie Rousseau, photography
Steve Desmarais, graphic production